Aloft Hotels

Aloft Hotels: A Vibrant, Design-Driven Brand for the Modern Traveler

Aloft Hotels is a progressive hotel brand within the Marriott International portfolio, conceived in 2005 and officially launched in 2008. Owned by Marriott International, the brand was originally developed by Starwood Hotels & Resorts as a stylish and accessible extension of the renowned W Hotels, often being dubbed "A Vision of W Hotels" . Designed in collaboration with the Rockwell Group, Aloft was created to fill a market niche for contemporary, tech-forward, and social hotels that appeal to the next generation of travelers.

The brand is defined by its loft-inspired design, featuring clean, modern architecture and open, fluid spaces . Guestrooms, referred to as "lofts," are characterized by airy, nine-foot ceilings, expansive windows, and a utilitarian-chic aesthetic . True to its tech-savvy roots, every room is equipped with "Plug & Play" connectivity stations, allowing guests to stream their own content from laptops and smartphones to the flat-screen TVs. As of 2023, the chain had grown to 233 properties across North America, Europe, Asia, and beyond, with a strong presence in city centers and near airports globally .

Aloft distinguishes itself through a lively, social atmosphere that extends beyond the guestroom. Rather than traditional lobbies, the hotel features "Remix" lounges and the W XYZ® bar, which often host live music and serve as a hub for guests to connect and collaborate . The brand has a deep-rooted connection to music, art, and design, frequently showcasing local artists and partnering with platforms like Universal Music Group to discover new talent . This vibrant energy is complemented by a suite of signature, playfully-named amenities:

• Re:fuel by Aloft℠: A 24/7 grab-and-go market for snacks and essentials.

• Re:charge℠: A state-of-the-art fitness center available day or night.

• Splash®: The hotel's swimming pool.

• Arf® (Animals Are Fun): A pet-friendly program that welcomes four-legged guests with beds, bowls, and treats .

• Camp Aloft: A program designed to engage younger travelers with special amenities and activities.

Offering an affordable yet upscale experience, Aloft Hotels successfully combines the edgy, design-conscious style of a boutique hotel with the consistency and reliability of a major global chain, making it a preferred choice for creative, self-expressive, and digitally-minded travelers seeking both value and a vibrant social scene.