Atwell Suites: A New Kind of Travel Experience by IHG
Atwell Suites is an upper-midscale, all-suites hotel brand by IHG Hotels & Resorts, designed to inspire guests and add a new dimension to their journeys . Created for travelers who seek opportunities to discover, learn, and grow, the brand integrates flexibility and a welcoming atmosphere into every aspect of the stay . Whether guests are visiting for business or leisure, Atwell Suites aims to be a place where they can build connections, find their own space, and feel truly comfortable being themselves .
The brand"s philosophy centers on being a "territorial home" for modern explorers, particularly appealing to younger generations like Millennials and Gen Z who crave authentic connections with the cities they visit. In China, where the brand is known as Zhuge Hotel, this is expressed through the concept of creating a "familiar yet surprising" home base that blends local inspiration with lifestyle aesthetics.
Atwell Suites properties are characterized by thoughtfully designed spaces that encourage both productivity and social interaction. Key features often include:
Social Hubs: Multi-functional areas that combine spaces for work, relaxation, and socialization, such as the "Social Hub" which might feature laundry, fitness equipment, and even game consoles to turn routine tasks into opportunities for connection.
Localized Design: A deep integration of local culture, from art and decor to food and beverage offerings. For instance, the Shanghai property features a lobby designed like a traditional Shanghai "keting" (courtyard), local snacks, and hand-drawn city walk maps . Dining concepts like the "BNB" bistro—focusing on local favorites such as baozi, noodles, and beer—further immerse guests in the neighborhood vibe.
Modern Comforts: Spacious suites equipped with ergonomic workspaces, some featuring adjustable-height desks, smart home technology for voice-controlled lighting, and modern amenities like heated towel racks . In-room wet bars with minifridges, microwaves, and coffee makers provide added convenience .
Flexible Spaces: Airy, two-story lobbies with 24-hour beverage stations and outdoor areas are designed for mingling, working, or relaxing.
As a growing global brand, Atwell Suites is part of IHG's portfolio, offering owners an attractive model with upper-midscale design and limited-service cost efficiencies . With properties open and in development across the Americas and Asia, including recent debuts in key locations like Shanghai and upcoming projects in cities like Suzhou, Atwell Suites is rapidly expanding to meet the needs of the modern traveler.
The FF&E selection for Atwell Suites is thoughtfully curated to reflect the brand’s signature blend of modern comfort and intuitive functionality. Designed to bridge the gap between work and leisure, the interiors feature contemporary furnishings, durable materials, and a warm, earthy palette. Key elements include versatile lobby workspaces, stylish guestroom fixtures, and flexible suite layouts that prioritize both productivity and relaxation. Each piece is chosen to enhance the guest experience while maintaining operational efficiency, creating a seamless environment that feels both upscale and accessible. Local artistic accents are integrated throughout to provide an authentic sense of place, ensuring the design is as inviting as it is practical.