Signia by Hilton is Hilton's "approachable luxury" brand, designed to bridge the gap between upscale full-service hotels and upscale luxury experiences. Launched in 2019 and entering a transformative phase of global growth, the brand is purpose-built for modern global travelers and is distinguished by its focus on world-class meetings and events (MICE). Each property serves as a statement hotel in major gateway cities and resort destinations, often connected to major convention centers and featuring significant meeting space, expansive ballrooms, and innovative technology to elevate every occasion . With a portfolio that includes properties in Atlanta, Orlando, and San Jose, the brand recently marked its international debut with the opening of Signia by Hilton Amman in Jordan in 2025 . Currently in a pivotal phase of expansion, Signia by Hilton is set to double its global footprint by 2028, with upcoming high-profile openings including the conversion of the Diplomat Beach Resort in Hollywood, Florida, the new-build Signia by Hilton Indianapolis, and the brand's Asia-Pacific debut at Signia by Hilton Tainan in Taiwan.