Hyatt Studios is an upper-midscale, extended-stay hotel brand launched by Hyatt Hotels Corporation in 2023 . Designed to blend the comfort of home with the consistency and quality Hyatt is known for, the brand targets business and leisure travelers seeking accommodations for multi-day or weekly stays . It represents Hyatt's strategic expansion into the upper-midscale segment, aiming to fill "white space" in secondary and tertiary markets where its brands were previously underrepresented .
The brand's concept is centered around studio-style suites that emulate modern apartments, featuring dedicated spaces for working, relaxing, and dining, along with in-room kitchenettes . Key amenities are designed for convenience and longer stays, including complimentary high-speed Wi-Fi with fiber optic internet, free "Grab 'n' Go" breakfast, 24/7 markets, fitness studios, and self-service guest laundry . As a brand standard, Hyatt Studios also incorporates modern necessities like electric vehicle (EV) chargers .
Strategically, Hyatt Studios is part of Hyatt's Essentials Portfolio and participates in the World of Hyatt loyalty program, broadening choices for its members . The brand has seen rapid growth, with its first property, Hyatt Studios Mobile / Tillmans Corner, opening in Mobile, Alabama, in early 2025 . Hyatt plans for this to be its fastest-growing new-build brand, with approximately 40 properties expected to be open by 2027. In a major expansion move, Hyatt and Homeinns Hotel Group signed a strategic master franchise agreement in late 2025 to introduce the brand to China, with plans to open at least 50 Hyatt Studios hotels in first and second-tier cities across the country.