Red Roof PLUS+

Red Roof PLUS+ is the upscale economy brand extension within the Red Roof® family, positioned as the company’s highest tier of lodging. It is designed for travelers who seek premium accommodations and modern upgrades while maintaining an accessible price point—a segment the brand itself defines as “Upscale Economy®.”

The brand’s identity is built around the NextGen® room design, which features wood-like flooring, high-end bedding, 40- to 50-inch flat-screen TVs with 36 HD channels, additional electrical outlets, and spa-inspired bathrooms with vessel sinks. Every PLUS+ property is 100% smoke-free. For guests wanting an extra level of comfort, the PREMIUM Room option adds amenities such as a complimentary welcome snack box with bottled water, popcorn, orange juice, trail mix, granola bars, and in-room coffee and tea, along with a mini-fridge, microwave, iron and ironing board, and plush pillow-top bedding.

Red Roof PLUS+ is also distinctively pet-friendly: up to two well-behaved pets are allowed per room, with the first pet staying free and the second available for $15 per night. Standard amenities across locations include free Wi-Fi, free parking, and expanded cable packages. The brand is currently evolving with planned enhancements such as hot breakfast served in upgraded breakfast areas, interior-corridor designs, lobby marketplaces, and optional fitness facilities and pools depending on location—all aimed at delivering greater consistency and a more recognizable elevated experience for guests across every property.

Red Roof PLUS+ is the Upscale Economy® brand extension within the Red Roof portfolio, positioned for guests seeking enhanced comfort and modern design at a value price. Its FF&E (Furniture, Fixtures & Equipment) program is designed to deliver a midscale upgrade that balances visual appeal with operational efficiency and long-term durability.

Guest room FF&E centers on platform beds with upgraded upholstered headboards, nightstands and casegoods with refined finishes, larger work desks, improved seating, and wardrobes with luggage benches designed for midscale guest expectations. Public areas feature contemporary lobby seating and enhanced breakfast or coffee zones with a cleaner, more modern look while remaining easy to maintain.

Material selections include upgraded laminates, engineered wood, metal hardware, and hospitality-grade upholstery for guest rooms, with durable fabrics, metal or solid wood frames, and easy-clean surfaces specified for public spaces. The FF&E package is supplied factory-direct and aligned with Red Roof PLUS+ standards, with one-stop service from design coordination through delivery.