Andaz

Andaz: Luxury Unleashed, Locally Immersed

Andaz, a brand by Hyatt, was launched in 2007 to redefine the luxury hotel experience by championing "personal style"—the very meaning of its name, derived from Hindi . Conceived as a reaction against stuffy, formal hospitality, Andaz positions itself at the intersection of five-star sophistication and the creative, unpretentious energy of the world's most dynamic neighborhoods.

The brand’s philosophy is "Global in scale, local in perspective" . Rather than offering a one-size-fits-all product, each of the 30+ Andaz properties worldwide is designed as a "living gallery" of its surroundings . From a hotel housed in a historic 1884 building in London Liverpool Street to a modern outpost overlooking the Lisbon skyline, the architecture, design, and art direction are deeply rooted in the local vernacular, often incorporating materials and narratives unique to the destination.

This commitment to authenticity extends to the guest experience. Andaz pioneered the removal of traditional front desks, replacing them with lounges where guests are greeted as individuals, not processed as check-ins . With an unscripted service style where staff are empowered to be entrepreneurs, the brand encourages discovery and spontaneous connection . This ethos is captured in its recent global campaign, "Be Like No One's Watching," which invites guests to engage with their destination in transformative and playful ways—whether that's learning pottery in Delhi or exploring the street art scene in Prague.

With a growing footprint across the Americas, Europe, Asia, and the Middle East, Andaz remains dedicated to providing an upscale, imaginative haven for travelers who seek to explore the world without sacrificing comfort or personality.