Studio 6

Studio 6 is an economy extended-stay hotel brand owned by G6 Hospitality, the parent company of Motel 6. Founded in 1998 and headquartered in Dallas, Texas, Studio 6 is positioned at the upper end of the economy segment, targeting travelers who need accommodations for several days to weeks. The brand is known for its value positioning, captured by the marketing slogan "Extend your stay, not your budget" .

Key Features and Amenities

Studio 6 properties are designed for longer stays, offering guests a home-like experience at an affordable price. Standard amenities include fully furnished kitchens or kitchenettes with cookware and linens, comfortable living areas, in-room workspaces, and internet access. Most properties feature approximately 100 to 120 rooms, and the brand also provides flexible housekeeping services and self-service laundry facilities.

Brand Portfolio and Growth

Under the G6 Hospitality umbrella, the Studio 6 brand operates alongside Motel 6 in nearly 1,500 locations across the United States and Canada. The brand has expanded significantly, with the first Studio 6 opening in El Paso, Texas, in 1999 through the conversion of an existing Motel 6 property. In 2021, G6 introduced Studio 6 Suites, an all-suite extension within the economy segment ideal for guests staying 3 to 7 days. More recently, the company launched Studio 6 Plus, an upper-economy extended-stay brand focused on new construction, featuring interior corridors, expanded room layouts, full kitchens with full-size appliances, and digital check-in.

Target Guests and Positioning

Studio 6 primarily serves value-conscious business and leisure travelers, including relocating families, project-based workers, and guests requiring transitional housing. The brand's strategy balances mid-scale features with economy pricing, making it a compelling choice for long-term stays without compromising on comfort or convenience. With its continued expansion and commitment to quality, Studio 6 remains one of the fastest-growing extended-stay brands in the U.S..

Studio 6 is an extended-stay hotel brand under G6 Hospitality, acquired by OYO in September 2024. Its FF&E (Furniture, Fixtures & Equipment) is engineered specifically for the durability and functionality demands of longer guest stays.

The brand's FF&E typically includes guest room casegoods such as beds, nightstands, dressers, desks, and wardrobes, along with soft seating, task chairs, and dining chairs built for high-turnover environments. Guest rooms also feature fully equipped kitchenettes with full-sized refrigerators, microwaves, cooktops, coffee makers, cookware, and dinnerware.

Under Studio 6 franchise standards, owners must source certain FF&E items—including bedspreads, drapes, signage, and specific casegoods—through the G6 Hospitality e-procurement marketplace or directly from Approved Suppliers to maintain brand uniformity and quality. Approved furniture suppliers like Dickson Furniture manufacture brand-compliant collections engineered for extended-stay durability, with domestic production supporting consistent lead times for renovations and new builds.