Cobblestone Hotel & Suites

Cobblestone Hotel & Suites is an upper-midscale hotel brand headquartered in Neenah, Wisconsin, dedicated to filling the lodging needs of smaller communities across the United States that larger hotel chains have historically overlooked.The brand was founded in 2007 by Brian Wogernese, who, during a drive through the small towns of the Midwest, recognized a significant gap: these communities lacked quality hotel accommodations, yet major brands refused to build properties with fewer than 65 rooms.This insight led to the creation of a 31-unit prototype designed specifically for small markets — offering the same amenities found in larger cities but scaled to fit communities that could not support a full-size hotel.The first Cobblestone Inn & Suites opened in January 2008 in Clintonville, Wisconsin, and the brand has expanded rapidly ever since.

As a new-build brand, Cobblestone Hotel & Suites provides signature amenities that appeal to both business and leisure travelers, including high-speed internet access, complimentary hot breakfast, an on-site convenience store, fitness centers, and business centers.Guestrooms are designed with contemporary elegance and feature flat-screen TVs, microwaves, mini-refrigerators, personal coffee brewers, luxury linens, and premium bathroom essentials, ensuring that every stay reflects the brand's guiding philosophy: "Big City Quality… Small Town Values."

The brand has grown to include more than 160 hotels open, under construction, or in development across 26 states, with over 50 additional locations in the pipeline, making it one of the fastest-growing hotel brands in the country.Cobblestone Hotels, LLC operates a family of brands including Cobblestone Hotel & Suites, Cobblestone Inn & Suites, Riverstone Suites, Centerstone Hotels, KeyWest Hotels, and Boarders Inn & Suites, with the MainStreet prototype positioned as an upscale boutique offering that includes the Wissota Chophouse dining experience.Guests can also benefit from the Cobblestone Rewards frequent-stay program, which awards ten points for every dollar spent, redeemable for award nights and partner offers.

Designed to serve communities with a minimum population of approximately 15,000, Cobblestone Hotel & Suites continues to redefine hospitality in smaller markets by combining the comfort and sophistication of urban accommodations with the warmth and personal touch of small-town hospitality.

Cobblestone Hotel & Suites is an upper-midscale franchise brand focused on delivering consistent, quality lodging to smaller communities across the United States. The brand’s FF&E (Furniture, Fixtures & Equipment) program is designed to support this mission by providing franchisees with standardized, pre-approved specifications that ensure brand uniformity while controlling development costs.

Guest room FF&E typically includes pillow-top mattresses with premium bedding, 40- to 50-inch flat-screen TVs, microwaves, mini-refrigerators, coffee/tea makers, ergonomic work desks, and blackout draperies. Public space and back-of-house equipment cover fitness centers, convenience stores, business centers, and complimentary breakfast areas—amenities that are signature to the Cobblestone experience.

By adhering to the brand’s FF&E standards, owners benefit from streamlined procurement, predictable capital planning, and alignment with Cobblestone’s “Big City Quality… Small Town Values” positioning.