Hyatt Select

Hyatt Select is a new upper-midscale brand launched by Hyatt Hotels Corporation in February 2025 to cater to modern travelers seeking short-stay, transient accommodations . Designed with a "conversion-friendly" approach, the brand targets secondary and tertiary markets where Hyatt has limited presence, offering a cost-effective entry point for owners while providing guests with reliable comfort and thoughtful design. Hyatt Select is part of Hyatt's "Essentials Portfolio," joining brands like Hyatt Place and Hyatt Studios, and complements the extended-stay focus of Hyatt Studios by focusing on shorter stays for both business and leisure travelers.

For guests, Hyatt Select hotels balance efficiency with comfort, offering complimentary breakfast, a 24/7 grab-and-go market with self-serve food and beverage options (including beer and wine), and modern guestrooms equipped with free high-speed Wi-Fi and dedicated workspaces . For owners, the brand features a flexible prototype accommodating 70 to 200 rooms and a lean operating model designed to reduce labor costs while maintaining service quality. Owners also benefit from Hyatt's global distribution system, revenue management tools, and the award-winning World of Hyatt loyalty program, which had 61 million members by the end of 2025 . Within its first year, Hyatt Select executed more than 20 hotel deals, demonstrating strong momentum in the upper-midscale segment.