Signature Inn

Signature Inn is an upper-economy hotel brand owned by Sonesta International Hotels Corporation, the eighth-largest hotel company in the United States. Competing with upper-economy and midscale brands, Signature Inn targets road trip destinations, coastal towns, and urban locations across the country. As of early 2025, the brand operates 14 locations throughout the United States, with properties in markets such as San Francisco, Berkeley, San Diego, Indio, and Houston.

Brand Positioning and Design Philosophy

Signature Inn invites guests to “Stay Outside Ordinary” — a brand promise that summons the golden age of travel and reinterprets it through a retro-modern lens. The brand is characterized by a “cheap-chic” design strategy, combining eye-catching branding with affordable pricing to deliver an experience that is as unique as it is comfortable. Rooted in nostalgia and inspired by mid-century aesthetics, each property features glossy décor, vintage-style furnishings, and playful visual motifs that evoke a fresh and colorful personality.

Signature Moments

A defining feature of the Signature Inn experience is its curated “Signature Moments” — a set of market-tested design elements and guest touchpoints that bring the brand promise to life. These include outdoor pool and lounge activations, parking lot paintings, lobby drapery, vintage consoles, mid-century modern furniture, and signature bath amenities. Together, these elements create a cohesive, memorable stay that reinforces the brand’s distinctive identity.

Guest Amenities

Guest rooms at Signature Inn properties are equipped with comfortable bedding, contemporary décor, flat-screen TVs, microwaves, mini-fridges, and bath amenities. Complimentary Wi-Fi, 24-hour coffee service, and pet-friendly policies are standard across many locations. Guests can also earn and redeem points through the Sonesta Travel Pass loyalty program.

Heritage and Evolution

The Signature Inn brand originated in 1981 in Indianapolis, Indiana, and was traditionally a midscale brand centered in the Midwest. After passing through several ownership changes, the brand was relaunched in 2017 by Red Lion Hotels Corporation with a boutique-style concept inspired by midcentury design and the Golden Age of Travel. Today, under Sonesta’s stewardship, Signature Inn continues to expand aggressively, with recent openings including Signature Inn Berkeley, Signature Inn Miami, Signature Inn Medford Downtown, and Signature Inn Socorro.

Summary

Signature Inn by Sonesta represents a fresh take on the upper-economy hotel segment — blending nostalgic design, affordable pricing, and modern comforts into a brand that encourages travelers to break away from the ordinary and rediscover the romance of the road.

Signature Inn FF&E provides complete furniture, fixtures, and equipment solutions for hospitality projects. With a focus on quality, durability, and thoughtful design, we help hotels create welcoming guest rooms, lobbies, and public spaces that reflect the Signature Inn brand. Our team works with owners and operators to deliver coordinated, cost-effective FF&E packages that meet brand standards and operational needs.