Clarion Inn

Clarion is a full-service hotel brand owned by Choice Hotels International, one of the world's largest lodging franchisors. Founded in 1987 by Quality Inns International (now Choice Hotels), the brand has grown to encompass more than 250 properties worldwide, operating under several brand names including Clarion Hotel, Clarion Resort, Clarion Suites, and Clarion Collection.

Brand Philosophy: "Get Together Here™"

At the heart of the Clarion brand is a simple but powerful belief: life is better when you get together. Every Clarion hotel is designed to provide all the essentials guests need to create meaningful memories with the people who matter most—whether that means friends, family, or colleagues. The brand's signature tagline, "Get Together Here™," captures this commitment to fostering genuine connection and shared experiences.

A Full-Service Experience at Midrange Value

In the United States, Clarion is positioned as a midscale hotel offering more accommodations than economy and extended-stay properties, while in international markets such as Australia, Denmark, Sweden, Finland, and Norway, it is regarded as an upscale chain. The brand tailors its hotel experience to consumers who desire upscale features at a midrange price, making it an attractive choice for both business and leisure travelers seeking comfort and value.

Comprehensive Amenities and Services

All Clarion hotels provide a robust set of amenities designed to meet the needs of today's travelers. Standard features include an on-site 24-hour business center, professional conference facilities, a swimming pool, an exercise room, a full-service restaurant, and room service. The Clarion Class Business Room, available at most locations, offers a larger work desk with data ports, a dual-line phone, enhanced lighting, free in-room coffee, a compact refrigerator, and daily newspaper delivery—thoughtfully designed for the business traveler. The Clarion Class Leisure Room, meanwhile, is tailored for families and couples, featuring a microwave oven and a large table in place of the work desk. Guests can also enjoy on-site dining at restaurants and bars, stay productive at the 24-hour business center, and unwind at the fitness center or pool.

Meeting and Event Capabilities

Clarion is well-positioned to serve the midscale group business segment. Its hotels offer meeting space and room for any event, along with catering, restaurants, and bars, creating an atmosphere that helps guests make the most of their time together. The brand has enhanced its food and beverage operations based on consumer feedback, while making changes to improve the hotel's overall return on investment. This makes Clarion particularly suited to supporting successful small to medium-sized corporate and social events.

Choice Privileges Loyalty Program

As part of the Choice Hotels family, Clarion participates in the Choice Privileges rewards program, which enables members to earn points or airline rewards for qualifying stays at over 3,000 hotels throughout the U.S., Canada, the Caribbean, and Mexico. Members enjoy benefits such as exclusive rates, express reservations and check-in, extended check-out upon request, and the ability to redeem points for free nights worldwide.

Global Reach, Local Character

With each Clarion hotel independently owned and operated by franchisees, the brand combines the consistency and reliability of a global hospitality network with the distinct character of locally operated properties. From airport-adjacent business hotels to resort destinations and historic boutique properties within the Clarion Collection, Clarion offers travelers a welcoming, full-service experience wherever their journeys take them.

Clarion Inn FF&E refers to the furniture, fixtures, and equipment specified for Clarion Inn hotels, an upper-midscale brand under Choice Hotels International. The brand's FF&E standards are designed to deliver approachable comfort, practical functionality, and warm contemporary design for value-focused modern travelers, catering to both leisure and business stays.

A typical Clarion Inn FF&E package covers guestroom casegoods and seating—including headboards, nightstands, bed bases, TV units, luggage benches, wardrobes, sleeper sofas, and desk chairs—as well as public area furnishings such as dining chairs, reception sofas, and front desks. All items must strictly adhere to brand specifications, with emphasis on durable construction and high-performance materials suited to high-traffic hospitality environments.

Clarion's design process is guided by its proprietary FLAIR design framework, which ensures each property carries a distinct design story while maintaining brand consistency. The brand also mandates signature hallmarks including an Instagrammable "First Impression" feature at arrival and a unique "Hotel Signature" element, which may include a focal piece of furniture or creative ceiling light. Whether through full-property renovations or targeted upgrades, Clarion Inn FF&E solutions help owners create comfortable, durable spaces that reflect the brand's established identity.