Design Hotels

Design Hotels is a globally renowned hospitality brand that represents a curated community of over 300 independently owned and operated hotels in more than 50 countries . Founded in 1993 by Claus Sendlinger, the brand was established as a pioneer in the design-led travel movement, shifting focus from conventional lodging to properties that serve as creative expressions of their visionary owners, whom the brand refers to as "Originals" . Headquartered in Berlin, Design Hotels has been a wholly-owned subsidiary of Marriott International since the merger with Starwood Hotels & Resorts, integrating its properties into the Marriott Bonvoy loyalty program while maintaining their distinct, independent character.

The brand’s philosophy is centered on the ethos of original design, cultural authenticity, and a strong sense of place . Rather than enforcing a uniform aesthetic, Design Hotels curates a diverse portfolio where each property—from restored Edo-period townhouses in Japan to contemporary urban hubs in Bangkok—reflects the unique narrative and architectural vision of its creator . The selection process is rigorous, focusing not only on the conceptual strength of the architecture and interior design but also on the hotel's integration with its local community and its commitment to sustainability.

Beyond a simple collection of hotels, Design Hotels functions as a comprehensive service platform for its members. It bridges the gap between creative independence and commercial success by offering its community access to global sales representation, strategic marketing, public relations, and creative consultancy . By leveraging the extensive reach of the Marriott Bonvoy network, the brand connects its forward-thinking hoteliers with a community of affluent, lifestyle-focused travelers seeking transformative and immersive experiences.