HomeTowne Studios

HomeTowne Studios by Red Roof is an economy extended-stay hotel brand operated by Red Roof, designed to offer the basic essentials of home for a comfortable, clean, and convenient extended hotel stay. Launched in August 2018, the brand marked Red Roof's entry into the fast-growing extended-stay segment and has since expanded to dozens of properties across the United States.

Brand Positioning and Value Proposition

HomeTowne Studios provides the basics travelers need at an affordable price, whether they are traveling for business, visiting loved ones, relocating, or for leisure. The brand targets two primary guest segments: local residents seeking an alternative to apartment leases, and professionals in project-based industries such as construction and healthcare who require high mobility and flexible accommodation arrangements. As Red Roof Interim President George Limbert explained, the brand aims to capture "economy nomads"—those who can work remotely from anywhere—as well as long-term guests who want hotel amenities without the commitment of an apartment lease.

Accommodation and In-Room Features

Every HomeTowne Studios room is move-in ready, sparing guests the burden of utility bills, rental deposits, or security down payments. The spacious, fully furnished studios feature comfortable Serta mattresses and bedding, large flat-screen HD TVs with 50+ channels, alarm clocks with USB charging ports, and complimentary Wi-Fi. The in-room kitchen is a hallmark of the brand, featuring a full-sized refrigerator, microwave, cooktop, sink and cabinets, drying rack, and a table with chairs—everything needed to make meal prep a breeze during extended stays. Guests may also purchase a coffee pot and a Dish Kit that includes plates, bowls, glasses, mugs, silverware settings for two, plus a frying pan, sauce pan, spatula, large spoon, and can opener.

Services and Amenities

HomeTowne Studios offers flexible daily, weekly, and monthly rate options, making it an ideal choice for both short-term and long-term stays. On-site guest laundry facilities, complimentary morning coffee, and regular housekeeping services are included, with additional housekeeping available for a nominal fee. Free local and long-distance telephone calls are provided, and many locations are situated near grocery stores, gas stations, and shopping centers for added convenience. Select hotels also feature extra amenities such as a swimming pool, fitness center, or meeting rooms.

Operational Model and Franchise Opportunity

HomeTowne Studios is positioned as a cost-effective lodging product with longer average stays and straightforward operations, targeting owners and developers seeking a lower-cost hotel investment. The brand operates within the broader Red Roof platform, which markets economy, soft-brand, and extended-stay opportunities to franchisees and conversion candidates across the country. A new-build prototype was unveiled in 2021, designed with input from operators, franchisees, and guests to be more efficient from an operations perspective while remaining guest-friendly—notably, a HomeTowne Studios property can be operated with as few as six employees. This operational efficiency has attracted institutional investors and development firms traditionally focused on apartments, who see the value in extended-stay hotels.

Guest Experience

The brand emphasizes value, comfort, and friendly service—the well-known components that Red Roof has long been recognized for. HomeTowne Studios also participates in Red Roof's RediClean® program, designed to help keep guests and staff safe. By combining the conveniences of home with the services of a hotel, HomeTowne Studios delivers a practical and affordable solution for travelers seeking a dependable extended-stay experience.

HomeTowne Studios’ FF&E (Furniture, Fixtures & Equipment) package is strategically value-engineered to balance guest comfort with operational efficiency. The design emphasizes durable, easy-to-maintain materials—such as faux-wood flooring and floating side tables—that simplify cleaning and reduce housekeeping time. Casegoods have been streamlined with open cubbies replacing traditional drawers, minimizing damage and preventing guests from leaving items behind. Every studio includes a functional kitchenette with a full-sized refrigerator, microwave, cooktop, and dining table, alongside Serta beds and flat-screen HD TVs. The overall approach is rooted in a neutral “greige” palette and residential-inspired aesthetics, delivering a modern, cost-effective extended-stay experience that meets both franchisee economics and traveler expectations.