Motto by Hilton

Motto by Hilton is a global lifestyle hotel brand rooted in the idea that travel is about more than just a place to sleep—it"s about plugging into the heart of a destination . Designed for confident and connected travelers, Motto offers an affordable yet stylish home base in the world"s most coveted urban neighborhoods, from New York City and London to Tulum and Hong Kong .

The brand is built on a philosophy of flexibility and authenticity. No two Motto properties are alike; each is uniquely shaped by its surroundings, with locally inspired design, materials, and music that reflect the energy of the block it calls home . Guests use the hotel as a launchpad to explore, immersing themselves in the local culture rather than just passing through .

At the core of the Motto experience are its cleverly designed, micro-hotel guest rooms. With an average footprint of 163 square feet, these efficient spaces utilize multi-functional furniture, wall beds, and lofted "bunkie" beds to maximize comfort without sacrificing style . This smart design empowers travelers to tailor their space to their needs, a flexibility that extends to the brand"s signature Confirmed Connecting Rooms, which allow guests to link up to nine rooms to create a private, multi-room suite perfect for groups and families .

Motto by Hilton is also "social by nature," with a strong focus on food and beverage as a gathering point for both hotel guests and locals . Each property features distinct, original bar and restaurant concepts that act as neighborhood hotspots, from a rooftop jungle bar in Tulum to a sushi restaurant in Bentonville . The vibe evolves throughout the day, transitioning from a barista-led coffee bar by morning to a spirited cocktail scene at night .

As part of the Hilton family, guests at Motto enjoy the benefits of Hilton Honors, including seamless digital check-in and the ability to control room features through their mobile devices with Hilton"s Connected Room technology . By blending the consistency of a global brand with the soul of a local hangout, Motto by Hilton delivers a dynamic, innovative, and truly community-centric hospitality experience.

The FF&E (Furniture, Fixtures, and Equipment) for Motto by Hilton is fundamentally designed to embody the brand's core philosophy of being "Designed to Flex" . In compact, micro-hotel guest rooms often around 165 square feet, the FF&E maximizes both aesthetics and practicality through multi-functional and space-saving furniture. Key examples include platform beds with built-in storage, Murphy beds that transform a space, and modular case goods that allow the room to adapt to a guest's needs.

The design of the FF&E is also deeply rooted in the local context of each property, reinforcing the brand's "Plugged Into Place" ethos. This is achieved through carefully selected materials, finishes, and artwork that reflect the neighborhood's character, such as using "24" as a design muse in New York Chelsea or blending urban elements in Bentonville. From bespoke millwork bars in public spaces to locally inspired lighting and jewel-tone color schemes, every element is curated to foster an authentic connection to the destination. This flexible and locally inspired FF&E strategy extends to public and social spaces, where durable yet stylish sofas, chairs, and tables create a "Social by Nature" commons area that transitions seamlessly from a coffee bar by day to a spirited bar by night.