StudioRes is one of Marriott International’s newest brands, a innovative lodging concept purpose-built for the midscale extended-stay segment . Designed from the ground up with a specific guest and owner in mind, StudioRes offers a smart, modern, and functional lodging solution at an affordable price point . It caters to the growing demand for longer stays, targeting guests who need a comfortable and reliable space for 20 or more days, including professionals on assignment, relocating families, and mobile travelers.
The brand features a new-build prototype centered around spacious, fully-furnished guest studios. Each unit is equipped with a full kitchen and a queen-sized bed, providing guests with the essential amenities of home . Public spaces are designed to foster a neighborhood feel and include a communal table, a fitness room, guest laundry, and a self-serve food and beverage vending area . The operating model is highly efficient, featuring weekly housekeeping and no breakfast, which allows for a cost-effective structure without compromising the guest experience.
Since its recent launch, with the first property opening in Fort Myers, Florida, StudioRes has experienced rapid momentum . The brand has a substantial pipeline, with more than 60 projects signed across North America, approximately half of which are currently under construction . Its expansion recently marked a significant milestone with the groundbreaking of the first Canadian property in Sherbrooke, Quebec.
Leveraging Marriott’s expertise in the extended-stay segment and the power of its Marriott Bonvoy loyalty program—boasting over 271 million members—StudioRes is uniquely positioned to generate significant customer demand and drive long-term growth for owners in secondary and suburban markets.