Series by Marriott

Series by Marriott™ is a new collection brand launched by Marriott International in May 2025, targeting the midscale and upscale lodging segments . Designed to bring well-established, regionally created brands into the global hospitality giant's portfolio, the brand follows a philosophy of delivering "basics done well," focusing on comfortable stays, quality service, and essential amenities such as clean rooms, free Wi-Fi, and daily coffee or tea.

The brand operates on a conversion-friendly model that allows hotel owners to retain their property's unique, independent identity and local character while leveraging the immense power of Marriott's global systems, including its award-winning Marriott Bonvoy® loyalty program with its millions of members . This "regionally created, globally connected" approach offers owners revenue generation opportunities and access to Marriott's digital platforms like Marriott.com and the Marriott Bonvoy app for direct bookings.

Series by Marriott made its global debut with a founding deal in India, affiliating The Fern Hotels & Resorts portfolio—including The Fern, The Fern Residency, and The Fern Habitat—with the brand . The first phase of openings in late 2025 included 26 properties across key Indian destinations, with plans for significant further expansion . Following its Indian launch, the brand expanded into the United States through an agreement with Hawkins Way Capital to convert five FOUND Hotels properties in cities like Miami, Chicago, and San Francisco, with transitions scheduled throughout 2025 and 2026 . Marriott is also in active discussions to bring Series by Marriott to other regions, including Europe, the Middle East, Africa, and the Caribbean.