Avid Hotels

Avid hotels is the fast-growing, new-build midscale brand from InterContinental Hotels Group (IHG), crafted for the "Principled Everyday Traveler." Launched in 2017 and opening its first property in 2018, the brand was built on a simple yet powerful promise: to deliver a consistently great experience by focusing on the essentials, all at a fair and honest price .

Operating under the core values of being fresh, fair, and frank, avid hotels strips away the unnecessary fluff to concentrate on what research shows guests value most . The brand's "just right" strategy ensures travelers never have to pay for amenities they won't use, but can always rely on the quality of the things that matter .

The guest experience is centered on four key pillars:

• Rooms Designed for Sound Sleep: Understanding that a great stay starts with a great night's rest, avid hotels feature rooms with a purposefully quiet design, high-quality mattresses, a choice of firm and soft pillows, and blackout roller shades to ensure complete darkness.

• A High-Quality, Focused Breakfast: Mornings start right with a complimentary, reimagined breakfast. The brand has recently revamped its offering to include high-quality items like scrambled eggs, proteins, and potatoes, alongside premium bean-to-cup coffee, all designed for efficiency and taste.

• Seamless Technology: avid was the first IHG brand to offer guests the ability to cast their own entertainment from personal devices directly to the 55-inch TV in their room. This is complemented by high-speed Wi-Fi throughout the hotel.

• A Consistent, "Just Right" Guarantee: Confidence is key. avid hotels stand by their product with a guarantee that if a guest's room isn't just right upon arrival, the hotel will make it right or the night is free.

Since its debut, avid hotels has become IHG's fastest-growing new-build brand, celebrating the opening of its 80th property in 2025 with a robust pipeline of over 130 hotels across the Americas . With its modern design, guest-centric approach, and a loyalty program backed by IHG One Rewards, avid hotels is redefining expectations in the midscale segment, proving that you don't need extravagance to have an exceptional stay.

Avid Hotels’ FF&E design is rooted in the philosophy of "smart, not hard," focusing on efficiency and quality where it matters most to the guest. The brand utilizes a durable, modern, and monochrome aesthetic, characterized by clean lines, concrete-look finishes, and bold orange accents. Every piece, from the floor-to-ceiling tiled showers and custom bedside storage solutions to the ergonomic gaming chairs in the lobby, is meticulously selected to be highly functional, easy to maintain, and inherently brand-defining, ensuring a consistently honest and reliable stay.